On-page optimization is where you should begin and SEO campaign. What you do on your web site and various web pages has a significant impact on search engine results. Even though off-page optimization is a critical component for higher rankings, on-page techniques are essential for building a strong SEO foundation.
Here are a number of on page optimization tips and strategies you can apply immediately to enhance your website and make is truly search engine friendly. As search engines crawl your website, they can apply the proper weight to different content.
Optimize Your Website Name. If you have not yet picked a URL for your website then consider purchasing one that includes your keyword but is broad enough to represent your business. Additionally, try to find a website name that is memorable. This helps with word of mouth and repeat visitors. Include your main broad keyword into your URL.
Optimize Your Page Title, H1 and H2 Tags. Create a title that is relevant to your site content and which is no more that 60 characters in length. The reason you want to limit the size of your title is because larger titles cannot be fully displayed on search engine results pages. The reason why the title is so important is because it gives you an opportunity to display your keywords first.
The first headline that appears on your site should include your most important keywords. It is best to have your title display with an H1 tag. An H1 tag provides emphasis and signals each search engine that you deem the content as important. Other titles on your web page should be displayed using an H2 or H3 tag, indicated once again, the importance of the keywords being used.
Do Not Forget To Optimize Your Meta Tags. Search engine optimization professionals continue to question the true value of meta tags. I know that meta tags are based on a number of core tags but can include many more. The core tags are for a page title, description and keywords. These tags are less important than in years past but should still be included.
Meta tags are used as a starting point and reference for search engines seeking to rank your website. Your meta tags need to be aligned to web site content and include your most important keywords. I suggest limiting your keywords to twelve and limiting your description to about 150 words. By doing so you eliminate the chance that a search engine considers your content as questionable.
Optimize your keyword density for Google. Creating a keyword rich content page is essential but do not get carried away. Your keyword density should be around 3 or 4 percent, no more. Some people believe that you could go as high as six percent for Yahoo! optimization but Google seems to like pages that have a smaller keyword density. From my perspective you are better off focusing on the placement of your keywords and the type of emphasis you provide. Remember to focus on H1 and H2 tags and place keywords at the beginning, middle, and end of your web page. In addition you should have an instance of each keyword phrase in bold, italics, and underlined. This variety again reinforces the value of your links.
Vary Your Keywords. The last piece for us to focus on in the area of on-page optimization is keyword density. Instead of cramming your web page with the same keyword phrase again and again, you must use variety. A great way to do this is by adding a word or two before your keyword phrase and after it. This strategy is important because it shows search engines that your website is focused and not trying to manipulate the rankings.
The most important part of any search engine optimization campaign is to make your site appear natural, present valuable content, and follow on-page optimization best practices. If you use the above suggestions as a guide, you will be well on your way to a fully optimized website.
Here are a number of on page optimization tips and strategies you can apply immediately to enhance your website and make is truly search engine friendly. As search engines crawl your website, they can apply the proper weight to different content.
Optimize Your Website Name. If you have not yet picked a URL for your website then consider purchasing one that includes your keyword but is broad enough to represent your business. Additionally, try to find a website name that is memorable. This helps with word of mouth and repeat visitors. Include your main broad keyword into your URL.
Optimize Your Page Title, H1 and H2 Tags. Create a title that is relevant to your site content and which is no more that 60 characters in length. The reason you want to limit the size of your title is because larger titles cannot be fully displayed on search engine results pages. The reason why the title is so important is because it gives you an opportunity to display your keywords first.
The first headline that appears on your site should include your most important keywords. It is best to have your title display with an H1 tag. An H1 tag provides emphasis and signals each search engine that you deem the content as important. Other titles on your web page should be displayed using an H2 or H3 tag, indicated once again, the importance of the keywords being used.
Do Not Forget To Optimize Your Meta Tags. Search engine optimization professionals continue to question the true value of meta tags. I know that meta tags are based on a number of core tags but can include many more. The core tags are for a page title, description and keywords. These tags are less important than in years past but should still be included.
Meta tags are used as a starting point and reference for search engines seeking to rank your website. Your meta tags need to be aligned to web site content and include your most important keywords. I suggest limiting your keywords to twelve and limiting your description to about 150 words. By doing so you eliminate the chance that a search engine considers your content as questionable.
Optimize your keyword density for Google. Creating a keyword rich content page is essential but do not get carried away. Your keyword density should be around 3 or 4 percent, no more. Some people believe that you could go as high as six percent for Yahoo! optimization but Google seems to like pages that have a smaller keyword density. From my perspective you are better off focusing on the placement of your keywords and the type of emphasis you provide. Remember to focus on H1 and H2 tags and place keywords at the beginning, middle, and end of your web page. In addition you should have an instance of each keyword phrase in bold, italics, and underlined. This variety again reinforces the value of your links.
Vary Your Keywords. The last piece for us to focus on in the area of on-page optimization is keyword density. Instead of cramming your web page with the same keyword phrase again and again, you must use variety. A great way to do this is by adding a word or two before your keyword phrase and after it. This strategy is important because it shows search engines that your website is focused and not trying to manipulate the rankings.
The most important part of any search engine optimization campaign is to make your site appear natural, present valuable content, and follow on-page optimization best practices. If you use the above suggestions as a guide, you will be well on your way to a fully optimized website.
About the Author:
Michael Fleischner is a marketing expert and can share Tips to improve search engine ranking. Learn more about his proven strategies at the Good marketing tip blog. Michael has been featured on the TODAY Show and other major talk shows.
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