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For many web publishers and those who have been around the internet business and activity for a while know that Adsense is the in-thing. The pay per click program is a gem from the sky for internet advertising as it comes with tailored stimulus to render advertisement content that matches your website content. Now having mentioned the foregoing, like everything good Adsense has its positives and negatives. Stretching the positives, Adsense has become a sole source of income for some web publishers. This is of course does not come easily it takes some aspect of time and techniques investment into the ingredients of pulling web traffic into your site and making those critical conversion of mere visitors to valid Adsense clicks.

Among other things Adsense adds that professional look and feel to your website. This is largely due to the fact that Adsense is optimally designed to be easily integrated with your site website design in all the aspects of dimensions, graphics and colors. The program has indeed helped web publishers focus on content and commit the whole aspect of income generation to Google Adsense. The other key positive with Adsense is that if you are running many web pages you do not need to sign up many Adsense accounts for each web page. You can use your single account and run Adsense code on all your web pages. All your earnings will be collated and tabulated at one place for your convenience. This gives you the ease of managing your web advertising as a publisher, webmaster or anyone running some websites of a kind.

One of the major negatives of Adsense is that in the midst of the gravy outlook we have painted of the Google PPC program you can get your account deactivated. The cause of this is normally what is called ‘click fraud’. Google Adsense has advanced mechanisms of detecting invalid clicks. This they do to avoid a scenario where publishers sit down on their PCs and spend the whole day clicking Adsense. If Google detect this then your account will be immediately deactivated. The other great loophole in this aspect is that your rivals can actually get into your site and do series of invalid as a way of getting you blacklisted by Google as an Adsense publisher. To avoid this you have to concentrate on maintaining quality content in your web pages and avoid getting automated traffic from we traffic exchange programs. With Google you have to stick with organic ways of generating traffic like social bookmarking, article submission or even running a paid Adwords advertising program with Google. Still; Adsense remains a formidable way of making money it is up to you to decide.